Thursday, December 01, 2011

Our station is going to become 730 Yahoo! Sports

The station has signed a deal with Yahoo! Sports Radio and will become 730 Yahoo! Sports on Monday.  When left with no programming after Entercom stole our Fox Sports affiliation away, we became #VernoRadio and ran my show on a loop - that entire story is HERE.  The level of support from listeners and sponsors was crazy, and what was supposed to be a survival tactic actually ended up working.  More people were getting to hear the show than ever before, we got local and national publicity, and small business owners both locally and nationally were sending words of encouragement and offering any assistance that we would need.

As you may know, within the last year what was once Sporting News radio has become Yahoo! Sports Radio.  When given the opportunity to become a Yahoo! affiliate it was a no-brainer.  We need that programming and that affiliation if we can get it.  Yahoo! is one of the most powerful brands in sports now and I'm extremely happy for the show to be affiliated with the brand.  I am incredibly appreciative of everyone that loves getting to hear the show whenever they want to, but for the sake of the station and stability we had to do this.  My show will still be on the air each day from 3-6 CST and our podcast of the show is available on iTunes every night.

This is the best thing that could happen for us.  Your support of the show and the sponsors has enabled us to keep the show going without giving in, or giving up.

Losing Fox and having to come up with something could have been totally devastating, but instead people rallied like never before behind the show and made #VernoRadio a success, and made Yahoo! want to be affiliated with the station.  I can never thank you enough.  So next week we will become 730 Yahoo! Sports and will be a Yahoo! Sports affiliate until Entercom comes in and tries to steal that too (haha).  #VernoRadio.